I build consumer brands and run the businesses underneath them.

Selected work

Some things I have done

• Built the largest packaged-flower brand in California. Lowell reached number one by unit volume in Q4 2021, ahead of more than five hundred brands, and held the top spot in packaged flower and all-flower pre-rolls by dollar volume for two consecutive quarters.
• Took a company public. Wrote the business narrative for the listing statement and ran the road show with the Chairman and CEO. More than $300M raised at the November 2018 listing.
• Ran a turnaround. Led diligence on the recapitalization of a distressed public operator, then moved to the Monterey Bay to fix it. Six months after close it posted the first positive-EBITDA quarter in its history, with gross margin at 40–42% from negative 9%.
• Bought companies. Two platform acquisitions at Acreage Holdings, and later used the recovered equity at Lowell Farms to buy the Lowell brand outright for roughly $39M.
• Invented a product. The Lowell 35s, the lowest-cost pre-roll in the market on a two-hundred-per-minute automated line. It became the top seller in the portfolio within two months of launch.
• Built a licensing platform. Designed the market-entry process — landscape, partner selection, deal structure, launch — and took the brand live in eight states.
• Stood up a factory in ten weeks. When the New York manufacturing partner fell away, hired the operations team, specified and commissioned an automated line, and carried owned inventory for the first time.
• Started a beer wholesaler. Co-founded TapRm so that small breweries could enter New York without signing their brand rights over to a major distributor. Sold to a competitor.
• Built the operating software. Designed and built an ERP-class operations platform as a non-engineer, using AI coding tools.

Now

Chief Operating Officer, Lowell Herb Co

Lowell Herb Co was formed in 2023 to take the Lowell cannabis brand beyond California. I run the licensing platform — market landscape, partner selection, deal structure, launch — and the brand is now live in eight states, with two more in progress. I also run supply chain and manufacturing.

When the New York royalty partner fell away in December 2025, I stood up owned manufacturing inside a licensed facility in under ten weeks, which meant hiring an operations team, specifying and commissioning an automated line, and carrying owned inventory and working capital for the first time.

The part I did not expect was the software. I designed and built the company’s operations platform myself, as a non-engineer: production planning, labor capture, packaging-inventory coverage, wholesale sales and receivables, and market intelligence over several million retail sell-through events. Sixty-odd database tables and nine integrations, running for tens of dollars a month. It is one part of the job rather than the whole of it, but it is the part that started the writing.

Experience

Where I have worked

1. 2023 – now

   Chief Operating Officer

   Lowell Herb Co — brand licensing and manufacturing across eight states.

2. 2019 – 2023

   Chief Development Officer → SVP Strategy → Chief Product Officer

   Geronimo Capital, then Lowell Farms Inc. (CSE: LOWL). Led diligence on the April 2020 recapitalization — US$15.1M of senior secured convertible debentures at a $0.20 conversion price — then moved to the Monterey Bay to run the turnaround. Six months after close the company posted its first positive-EBITDA quarter, with gross margin at 40–42% from negative 9%. The recovered equity bought Lowell Herb Co in February 2021 for roughly $39M, and the company re-platformed around the brand. Company revenue was $43.5M in 2022.

3. 2018 – 2019

   Director, M&A and Corporate Strategy

   Acreage Holdings. Led the go-public — wrote the business narrative for the listing statement and ran the road show with the Chairman and CEO; over $300M raised at the November 2018 listing. Led two platform acquisitions and built the M&A process, a 50-state market landscape, and the market-maturity framework used to value licenses. The company was acquired by Canopy Growth in a $3.4B transaction announced April 2019.

4. 2015 – 2018

   Head of Partnerships, US eCommerce

   AB InBev — ZX Ventures. Set and led North America e-commerce partnership strategy, negotiating and signing the major delivery and marketplace platforms. Convinced those platforms to sell advertising and built the brewer’s strategy on them — retail media before the category had a name. Also a member of the internal working group assessing cannabis as a threat to beer, which is the work that took me to the other side of the question.

5. 2011 – 2015

   Earlier

   American Express — Sr. Manager, Data Analytics Strategy & Partnerships, and before that Analyst, Commerce Innovation. Co-founder of Red Line Labs (Boost.VC).

Board, advisory and investing

Elsewhere

TapRm — co-founder and board member. A licensed New York beer wholesaler and e-commerce retailer, built so that small breweries could enter New York without signing their brand rights over to a major distributor. Sold to a competitor.

Top Shelf VC — advisor to an early-stage alcohol and adjacent-category fund; diligence across the portfolio.

Jane Technologies — early advice that led the company to build brand-marketing tools, now a standing revenue line.

Otherwise

Away from work

A.B. in Economics from Harvard. I live in Carmel, California, and coach diving at Stevenson School, where I also spoke in 2026 on what happens when the map you were handed stops matching the territory.

I read a lot of economic history, mostly about the periods when a technology arrived long before anyone worked out what to do with it. I am also slowly finishing a picture book my mother wrote in 1994 and never published, which is its own kind of operations problem.

Read the writing →